It has been years in the making and over a year in waiting. Like birthing a baby, all one can do is wait. Except nowadays, there is work to do while waiting: the preparation of the book's social platform. What does that mean? It's like preparing the nursery for a newborn except instead of a cradle, diapers, baby clothes, and stuffed animals, you need a website, a blog, blurbs, reviewers, a media kit, early readings, and books that guide you. The Frugal Book Planner by Carolyn Howard-Johnson is a favorite. With the birth of Salento By 5 imminent, we five authors are ready (sort of) to launch it from its social platform. Now what's a media kit again?